Advertising Insights
Overview
Advertising Insights puts the control in your hands, with fast and easy access to actionable insights on your competition’s advertising strategies, and the key trends driving changes in your market.
Advertising Insights lets you make informed decisions, inspires growth, and helps you expand market share.
Key features
Understanding competitive multimedia strategies
Quickly access spend and media mix trends, analyze competitor’s brand investment, and evaluate creative messaging.
Detailed analysis of campaign performance
Understand your advertising campaigns’ performance to optimize your investment planning across all media.
How to win against the competition
Access automated key narrative insights and competitor performance benchmarking, to identify business opportunities.
Dynamic visual dashboards help Account Managers, Media Buyers and Planners to:
- Benchmark brand multimedia investments on top KPIs: trends, split by media & properties
- Gain quick insights on Advertisers’ media performance: filtering options (products, period, media) with a wide range of metrics available (impressions, spend, Share of Voice, creative)
- View information easily across your brand’s portfolio, by setting up multiple profiles
- Save information, export graphs & tabs, and create reports in one click.
Custom Reports help Insights and Research teams to run deep-dive multimedia and specific media analysis.
- Understand brands’ investment strategies in detail
- Access to media schedules
- Compare your campaigns with specific competitive sets
- Focus on campaign detail through a wide range of metrics (impressions, spend, Share of Voice, creative)