Politique sur la confidentialité et les cookies

Kantar Canada, Inc (Insights) – Survey Research Privacy Policy

(Formally Kantar Millward Brown, Kantar TNS, Kantar Added Value)

Updated: January 2020 

We conduct market research on behalf of our clients. This privacy policy is applicable to use of our website, online survey research, telephone survey research and face to face interviews performed by the Insights Division of Kantar Canada, Inc with a mailing address 155 Queens Quay E., Toronto, ON M5A 0W4 (“Insights”; “Kantar” or “we”). Learn more about Kantar at www.Kantar.com

For the purpose of this Policy, the definition of ‘personal data’ is information relating to an identifiable individual. The terms personal data and personal information are used interchangeably.

By participating in this research and/or using our website, you agree to the processing of your personal data as described by the Policy. We ask you to read this privacy policy carefully.

Lawful Collection, Source and Use of Data

This Policy explains how we collect, store and use the personal data you provide when taking part in an online, face to face, postal or telephone survey for us or other market research methodologies.

Kantar Canada, Inc Insights Division is a member of the Insights Association which is a North American Market Research Membership Society and supports the Association’s Code of Standards and Ethics. 

When we conduct surveys, our interviewers/invitations/platforms and questionnaires clearly identify us and explain the purpose(s) of our contact and if applicable, the purpose for our collecting your personal data. 

You may decline to answer any questions or withdraw from participation in a survey at any time. When we contact you, generally in person, by telephone, by email or by post, we do so for one of the following purposes:

 Case  Purpose  Source  Data collected/processed  Legal Basis
Market Research Surveys

 To understand your views about certain products and services or to understand your behaviour in different situations.

To validate answers you gave in a recent survey we conducted.

To administer participation e.g. sweepstakes, incentives, etc. 

To re-contact participants e.g. for ongoing and follow -up surveys

 We collect this data directly from you. Unique identifier, contact details, email address, voice, image, personal opinions, perceptions, behaviors, and demographic information, such as your age and household composition.  Voluntary participation in a survey whereby we ask for your consent to use your personal data
Fraud Protection  Protection of our business interests against fraudulent behaviour or behaviour not in line with our Terms and Conditions   We collect this data directly from you.  IP address, browser specifications, device specifications, postal addresses, email addresses  Legitimate interests – we have a legitimate interest in protecting our business against fraud or other prohibited behaviour.
Providing you with information  Provide you with information regarding products or services that you request from us, or that we have determined may be of interest to you.   Name, email address, IP address, phone number, postal address, job title   We obtain this data from you directly, for example when you download reports or other content from our website, or when you make an enquiry with us.   We will seek your consent or we have determined that we have a legitimate interest in using your details to provide you with relevant information.  Further information will be provided in the privacy statement provided prior to you submitting your data.  You can withdraw your consent or opt out of communications from Kantar at any time. 
Survey Participation Uniqueness  Prevention of multiple entries in surveys by the same individuals in line with our Terms and Conditions   We collect this data directly from you.  IP address, browser specifications, device specifications  Legitimate interests – we have a legitimate interest in preventing multiple entries by the same individual, in contravention of our Terms and Conditions.
Data Matching and Enrichment  We utilize matching services (i.e. third parties who are specialized in data management) to acquire additional information about you from public and private data sources (such as social networks, retailers and content subscription services with whom you have an account) or to use your personal data as an aid to develop additional or new types of anonymous data sets (i.e. we compile your aggregate data with data from other consumers to create a new lifestyle segment). The matching service (our partner) holds the personal data we share for a short time, uses it to assemble the additional information, and then return the combined information to us. Partners are contractually bound to delete the data we share with them or and are not authorized to use it in any way other than for this specific purpose.   We collect this data directly from you.  Contact details, email address, social login, cookie, mobile device ID  Consent -
If applicable to the research objectives in a survey you participate in, we will only perform data matching techniques using 3rd parties with your consent.
Managing online or telephone survey Opt-Outs  When an individual has requested not to be contacted again, we hold their details to enable this.   We collect this data directly from you.  Contact details, name, email address, telephone number  Legitimate interests – we have a legitimate interest to retain the information in order to fulfil the individual's request.


We will never misrepresent ourselves or what we are doing. If you ever suspect a communication you receive is not genuine please contact us immediately using the contact details below under “How to contact us”.

We have contacted you to take part in a survey by telephone, post, face to face or online by:

  • Receiving your contact details from the client we are conducting the survey for, with whom you may either be registered, received products or services from or generally dealt with
  • Buying sample from a sample provider
  • Sourcing your information from publicly available resources
  • Receiving your contact information from a recruiter that has been in contact with you
  • Or you have previously agreed to be re-contacted to possibly participate in further surveys

International Data Transfers

The data that we collect from you may be transferred to and/or stored outside your country or territory. It may also be processed by staff operating outside your country or territory who work for us or for one of our suppliers. If your personal data is transferred to, stored at or otherwise processed outside your country or territory, and that country or territory has not been recognized as providing an adequate level of data protection, we will put in place additional safeguards to protect your personal data, as required by applicable law.  For example, if you are in the EEA, standard contractual clauses would be used if we process your data outside the EEA. 

Information We Share or Transfer

Your survey responses are confidentially handled. For market research surveys we combine all participants responses to report on an aggregated basis (without identifying the individual respondents or providing personal information) to the client that commissioned the study.

If a research project requires us to identify you individually or provide your personal information with your survey responses to the client that commissioned the study we will ensure you are made aware of this prior to your participation, and obtain your consent.  

Your survey responses and personal information may be collected, stored, transferred or processed by other divisions within Kantar, or 3rd party service providers for research-related purposes, such as data processing, and fulfilment of prize draws or other incentives both within and outside  United States and/or Canada.  They are all contractually bound to keep any information they collect and disclose to us or, we collect and disclose to them, confidential and must protect it with security standards and practices that are equivalent to our own. We do not sell your personal data.  

Your personal information may be transferred if Kantar is involved in a merger, acquisition, or sale of all or a portion of its assets. In such cases, the receiving entity would be required to comply with our privacy policy requirements.

Security of personal information

We have appropriate technological and organizational measures in place to protect your personal data and take all reasonable steps to ensure your personal data is processed securely.  All information you provide us is stored in secure servers and environments. Unfortunately, no data transmission can be guaranteed to be 100% secure. As a result, while we strive to protect your personal data, we cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your transmission, we will take reasonable steps to ensure our systems are secure. All our third-party contractors, site service providers and employees are contractually obliged to follow our policies and procedures regarding confidentiality, security and privacy. 

Accuracy of personal information

We make reasonable efforts to keep personal information in our possession or control which is used on an ongoing basis, accurate and complete, current and relevant, based on the most recent information made available to us by you and/or by our client 

We rely on you to help us keep your personal information accurate, complete and current by answering our questions honestly and you are responsible for ensuring that the data controller (which may be us or - more often - our client) is notified of any changes to your personal data.  

Children’s Data Collection

We do not knowingly invite children under the age of 13 to participate in research studies without taking measures to obtain parental consent.

If it is necessary and appropriate to a particular project to directly involve children under the age of 13 years for the United States and Canada, and 16 years for EU participants, we take measures to ensure we have been given permission by the parent or legal guardian and do not sell any children’s personal data we collect.  


Cookies are small text files stored on your computer by a website that assigns a numerical user ID and stores certain information about your online browsing. They are used by web developers to help users navigate their websites efficiently and perform certain functions. The website sends information to the browser which then creates a text file. Every time the user goes back to the same website, the browser retrieves and sends this file to the website's server. 

As is true of most online surveys, we gather certain information automatically and store it in survey data files. This information may include things like Internet Protocol addresses (IP address), browser type, Internet service provider (ISP); referring/exit pages, operating system and date/time stamp. 

We use this automatically collected information to analyze trends such as browser usage and to administer the site, e.g. to optimize the survey experience depending on your browser type. We may also use your IP address to check whether there have been multiple participations in the survey from this IP address. 

Access to personal information

To request access to personal information that we hold about you, we require that you submit your request in writing to the e-mail address shown below under “How to contact us”. When you make a request you should indicate the division of Kantar in which you are making the request, and project name if applicable.  If you contact us using an email address or contact details for which we do not hold a record of, you may also need to provide a copy of a valid government issued or official  identification (such as drivers licence or passport) 

You have the following rights in relation to your personal data:

  • Right to to withdraw your consent
  • Right to access your personal data
  • Right to rectify your personal data
  • Right to erase your personal data from our systems, unless we have legitimate interest reasons for continuing to process the information
  • Right to transfer your personal data (portability right)
  • Right to restrict processing of your personal data
  • Right to object to the processing of your personal data
  • Right to not be discriminated against for exercising any of the rights available to you under applicable data protection laws.

If necessary, we will notify any other parties such as our suppliers or service providers to whom we have transferred your personal data of any changes that we make when you make a request. Note that while we communicate to these other parties, we are not responsible for the actions taken by these other parties to answer your request. You may be able to access your personal data held by these other parties and correct, amend or delete it where it is inaccurate.

Data Storage and Retention

Personal information will be retained only for such period as is appropriate for its intended and lawful use, unless otherwise required to do so by law. Personal information that is no longer required will be disposed of in ways that ensure their confidential nature is not compromised. As part of the Company Business Continuity plan and in certain instances as may be required by law, our electronic systems are backed up and archived.  These archives are retained for a defined period of time in a strictly controlled environment. Once expired, the data is deleted and the physical media destroyed to ensure the data is erased completely.

How to contact us

If you are not happy with the way we have processed your personal data, we’d like a chance to put that right.  Please contact us and we will have somebody contact you.  Depending on your jurisdiction, you may also have the right to complain to a supervisory authority. 

  • You can contact us by: Emailing us at KINA_Inquiries@kantar.com,
  • Calling the 1800 toll free number listed on Kantar.com

Links to Other Sites

Our site may, from time to time, contain links to and from the websites of our partner networks and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Notification of material changes to this policy

We keep our privacy policy under regular review, and it may be amended from time to time. We will always have the most up-to-date policy on this web page.  We will record when the policy was last revised.