Kantar names North American media and content domain leads

03 May 2021

Kantar, the world’s leading data-driven analytics and brand consulting company, today named Jed Meyer as Media Domain Leader and Susan Lauinger as Content Domain Leader for North America.

In these roles, Meyer and Lauinger will be responsible for developing and guiding sales strategy and for working with global Domain, Marketplace and Analytics teams to advance client needs. Meyer will also lead the North American Media Domain Product team, and Lauinger will be responsible for creating targeted content development. The Media domain of Kantar’s Insights division provides media buyers and sellers with the intelligence needed to make informed marketing decisions to optimize advertising impact and grow their businesses, while the Content domain helps marketers develop high-impact creative and improve its effectiveness.

“As we execute on our vision of being the world’s leading brandtech company, we are extremely fortunate to have two individuals with such exceptional backgrounds join us to lead domains that are critical to growth for us and our clients,” says Reed Cundiff, President, Kantar, NA. “Susan brings a wealth of knowledge as a senior counselor and marketer across the media and consumer packaged goods industries, while Jed has deep and varied experience across the ad and media ecosystem. We are looking forward to applying their expertise to help us innovate and deliver for clients.

”Meyer joins Kantar from Ebiquity, where he served as Managing Director, North America. Prior to joining Ebiquity, he was at Google, where he created a Brand Measurement practice, and also served as Executive Vice President of Corporate Research for Univision Communications, Inc. (UCI). 

Previously Meyer was Global Director of Research and Analytics at Annalect, part of Omnicom Media Group, and spent nearly 20 years at Nielsen. He also has been active with many research industry associations, serving on the boards of the Media Ratings Council and Council for Research Excellence and as the chair of the Advertising Research Foundation. 

Lauinger comes to Kantar following an 11-year career at Nielsen, where she was most recently SVP, Global Advertiser Solutions. Prior to that she served as head of the East Coast region commercial team, leading client engagement teams for key consumer packaged goods clients.  Her areas of focus included building strategic, cross-platform, end-to-end measurement solutions and delivering actionable insights to optimize advertising effectiveness and grow ROI for leading advertiser clients including Unilever, L’Oréal, Mondelez, Reckitt Benckiser, Mars and Constellation Brands.

Prior to joining Nielsen, Susan was a brand marketer at companies including Helene Curtis, L’Oréal, Estee Lauder and American Express.