Kantar names Duncan Houldsworth leader of North American Brand and Marketing ROI practice

29 November 2021

Kantar, the world’s leading data-driven analytics and brand consulting company, recently named Duncan Houldsworth to lead its Brand and Marketing ROI Analytics Practice in North America.

In this role, Houldsworth will be responsible for developing and guiding commercial strategy and working with and the Kantar insights organization to address emerging client needs. Kantar’s Brand & Marketing ROI analytics solutions help clients allocate marketing investments, quantify the contribution of brand equity to sales, determine the impact of creative quality on marketing ROI and optimize marketing mix for both short- and long-term impacts of marketing.

“We are excited to welcome Duncan to the Kantar family. He brings a vast knowledge and understanding of marketing analytics and data insights to help our clients optimize and measure ROI marketing,” says Vinay Ramesh, SVP Analytics, North America. 

“Houldsworth’s experience and leadership from both agencies and brands will deepen Kantar’s relationships and help clients with strategic planning and operational optimization, so they can both achieve results in the short-term and build their brands over the longer term.” Ramesh added.

“Unlocking the impact of brand equity and creative quality across their marketing effectives is part of Kantar’s DNA and their extensive Total Marketing ROI capability underpinned by their Athena platform, all powered by an incredible team and innovative methods of analytics were central in my decision to join the Kantar family.” Noted Houldsworth

Previously Houldsworth was the Managing Partner and Founder of Purseia, an analytics consulting firm. Houldsworth’s over 20-year career in marketing insights has spanned companies including Deutsch, Time Warner Cable, Hall and Partners, IRI, and Experian. He is also a Clinical Assistant Professor of Management at Chapman University’s School of Business & Economics.