Kantar appoints Ted Prince to new Chief Product Officer role

04 March 2021

Kantar, the world’s leading data-driven analytics and brand consulting company, today announces the appointment of Ted Prince Jr to the newly created position of Chief Product Officer. Reporting to CEO Alexis Nasard, Mr Prince will be responsible for defining and delivering the next generation of Kantar offerings and real-time platforms, using advanced technologies to scale and augment our world-class data, insights and advice.

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Most recently, Mr Prince was President of Neustar Analytics Solutions, where he led the company’s largest P&L, enabling clients to effectively promote their brands and protect their customers through real-time analytics and insights. In that role, he oversaw all aspects of the business including product development, operations, business development, and product marketing.

Prior to joining Neustar, Mr. Prince was Chief Operating Officer, Global Media, at National Geographic, and President, National Geographic Ventures – the for-profit arm of National Geographic. During his tenure from 2003-2012, he led the company’s cable assets, television and digital media businesses and new initiatives, including strategy, content, marketing, technology, mobile, distribution and partnerships. In addition, he also directed its corporate development and strategy. Mr Prince also previously served as Senior Vice President, Strategy and Business Development at AOL.

Mr Prince attended Duke University (JD/MA), Yale University (BA) and Landon School. He serves on the Boards of the Landon School and the Duke Nicholas School of Environment.

Commenting on Mr Prince’s appointment, Alexis Nasard, CEO, Kantar said: “Ted’s appointment is a key step in delivering on our new vision as the world’s leading Brandtech company; at the intersection of brand building and technology, enabling our clients to deliver growth in a fast-changing environment. Ted has a proven track record in integrating new technologies, data and analytics to build new business models and products that drive a sustainable competitive advantage for Kantar and our clients.”

Speaking about his appointment, Ted Prince said: “Kantar is renowned for having the most complete view of how people think, feel and act, and a portfolio that is core to their clients’ ways of working. I am excited to play such a crucial role in defining the next generation of technology-enabled insights and new platforms for our clients.”

Ted Prince joins Kantar effective 1 April 2021 and will be based in London.