Media planning and effectiveness

Improve return on your media investments.

Getting media right

Plan and execute more effective campaigns with a powerful combination of consumer intelligence, competitive insights and in-flight campaign performance data. 
Advertising intelligence
Media planning 

Plan your media buys more effectively 

Look at the demographic, attitudinal and media behavioural characteristics of market-leading brands around the world to fine tune your targeting. Set your ad spend based on competitive intelligence to improve the success of campaigns.  


Consumer profiling and targeting
Consumer profiling and targeting database
Advertising intelligence
Context Lab dashboard KPI normative comparison
Media optimisation

Make context work for you

Find the right combinations of media context and creative so you can make effective placements and use your budget more efficiently.



Digital campaign optimisation
Campaign optimisation

Strengthen campaign performance

Optimise campaigns in flight by understanding which media platforms, formats and creative themes have the biggest impact on brand metrics.




Broad ecosystem

Extensive publisher partnerships mean you can test most paid digital ad formats, as well as branded content and influencer marketing.

Proven methods

Research is designed to the highest standards so you can plan more effectively and isolate the campaign elements that are driving the biggest results for your brand. 

Deep expertise

With a database of over 20,000 digital campaigns, you’ll benefit from the widest context for comparison. Plus, access expert support to help you interpret your results.

Insights on demand 

Request studies, reports and data right when you need them. Act quickly based on insight to increase the impact of media placements and campaigns.
train in motion

Introducing Media Reactions

Discover which media brands and channels will allow your ads to thrive with new global report.
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