Idea screening

Quickly shortlist and develop high-potential ideas with IdeaEvaluate.

Available as an automated, serviced-only solution

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Identify the ideas that resonate.

Ideas are everywhere, but not all ideas are genuine opportunities. Screen them rapidly and at scale using a market research platform that provides high quality, cost-effective insights in as few as 6 hours. Make faster, more confident decisions about which ideas to proceed with and which to discard.


Test multiple media types, including images, gifs and text. Ideal for screening early-stage new product and service ideas, as well as names, claims, logos, social media posts and promotions.

Idea screening

Fine-tune your ideas so you can get to market faster.

Compress innovation timelines by identifying the best ideas early on. Be more iterative throughout the process using rich, validated feedback from your target consumer.


Intuitive analytics dashboards provide actionable insights into the performance of each idea. Uncover insights that will help you develop and further optimise your concepts. Make the most of your budget and resources.

Idea screening

Make confident decisions about the ideas best fit for your brand.

Don’t just stop at a surface-level understanding of what people claim to like. Learn from both people’s explicit responses to your ideas, as well as their intuitive preferences, so you walk away with a deeper understanding that is closer to the reality of consumer decision-making.


Plus, understand how well your ideas fit your brand positioning with an optional brand equity module. Brand metrics show the potential of each idea to drive meaningful difference, helping you prioritise ideas and refine communications.

Innovate confidently with more agile idea screening

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Remarkably fast

An automated idea screening process turns around high-quality, cost-effective insights in as few as 6 hours.


Proven methods

Explore consumer response to your ideas through a rigorously validated approach that considers both implicit and explicit responses.
Idea testing

Flexible and scalable

Screen a variety of idea types, then digest the findings with user-friendly analytics dashboards that help you zero in on the most promising ideas.


Expert support

Your Kantar team will support you during the project, so you can quickly zero in on crucial insights and move forward with confidence.

How to get started 


Create an account 

Use your Kantar Marketplace account to request studies right when you need them.


Launch your study

An expert will quickly contact you to set up your project based on your needs and timeline.


Get insights on demand

Make confident, data-backed decisions so you can move as fast as your business demands.

Pricing and availability

Serviced by Kantar


Factors that may impact final price include:

The number of features included in the test (will affect sample size and length of interview)

67 markets

Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Cambodia, Canada, Chile, Chinese Mainland, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Finland, France, Germany, Ghana, Greece, Guatemala, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Kenya, Malaysia, Mauritius, Mexico, Myanmar, Netherlands, New Zealand, Nigeria, Norway, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkiye, Ukraine, United Arab Emirates, United Kingdom, United States of America, Uruguay, Vietnam

Contact us to get started

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