Brand insights

Supercharge your brand growth with powerful diagnostics and consumer intelligence.

Agile insights designed to make your brand stand out

Shape how your brand is seen by people through a deep understanding of consumer behaviour. Measure and evaluate brand performance so you can find meaningful connections with consumers.

Global trend reports
Consumer intelligence 

Be relevant, everywhere

Understand the consumer landscape in a given market. Adapt your marketing plans based on knowledge of local attitudes, values and lifestyles, or look at real purchasing data to understand buyer behaviour as it relates to your brand. 


Global trend reports

FMCG brand rankings 

Measure brand equity and momentum
Brand strategy 

Strengthen brand performance

Supercharge your brand growth with actionable insights that help you understand the value of your brand and how you measure up against others in your category. 


Brand equity report

Brand equity data

Corporate reputation report

Brand purpose report

Consumer trust report

In-market ad testing
Advertising effectiveness

Optimise ads to support brand growth 

Fine tune campaign investments with an understanding how your ad is impacting engagement, persuasion and brand metrics.


Creative mix optimisation


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Rich consumer intelligence 

Uncover shopping patterns and trends as they manifest so you can stay ahead of what people want and need from your brand. 
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Robust quantitative analysis 

Drill into consumer behaviour, attitudes and values. Measure your brand’s performance using our unique frameworks and tools. 

Deep expertise 

Backed by a database of over 17,500 unique brands, our analysis is uniquely positioned to help you grow brand value. 
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Agile brand insights

Quickly calibrate your marketing with research at-the-ready, so you can focus on the strategies that will deliver growth. 
BrandZ 2021

Download the Kantar BrandZ Global Report

Discover how the world’s most valuable brands are accelerating growth.
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