A practical guide to agile ad testing on Kantar Marketplace

Illuminate the path to better creative quality

Get great creative that delivers results, with the consumer front and centre

Exploded eBook pages

Discover how to optimise your ads with a platform designed to move at the speed of business. Within this guide, you will:


  • Learn which use cases are optimal for different types of ad testing
  • Better understand which tool is the perfect fit for your project
  • See the methodology that's driving these decision-quality results
  • Find out why brands choose Kantar Marketplace to improve creative impact
Kantar Marketplace dashboard

Improve your advertising ROI with purpose-built ad testing solutions.


  • Automated surveys and AI-powered insights
  • For digital, TV, out-of-home and print
  • Self-serve or with expert support

Download your guide today!

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