This latest Mexican brand valuation ranking is the most extensive study to date, covering more brands across a more diverse range of categories including diapers, beverages and payments.
Combined, the top 30 most valuable Mexican brands are worth $68.3bn. Telecommunications Provider, Telcel, claims the number one spot with a brand value worth $12.8bn. The innovative nature of the brand has propelled it to the top after bringing superfast connectivity to the country via 5G.
The Alcohol category dominates the Top 30 with six brands making up more than a quarter of the total ranking value. Corona, the best-selling Mexican beer both domestically and worldwide, is at No.2, with a brand value of $8.3bn, followed by discount store brand, Bodega Aurrera (No.3; $6.2bn).
Most Mexican brands are good at generating salience among consumers and ensuring they come to mind when people think of a category, but one opportunity to drive further growth and build stronger connections with consumers is by increasing perceptions of meaningful difference – read more in the full report.
The diversity of brands in the Top 30 reflect the most popular brands supporting Mexican daily life, and the brands that have remained resilient against the challenges of the past few years.
Discover the top Mexican brands in this summary of the ranking, covering category performance and more.
Countdown the top 30 most valuable Mexican brands, and those earning a place in people’s lives by demonstrating relevance and understanding. Kantar BrandZ brand valuation rankings show again and again that brands with strong equity prove invaluable to businesses, especially during times of uncertainty.