COVID-19 has proved an unpredictable force and has disrupted lives in unexpected ways. However, this year’s BrandZ™ Top 50 Most Valuable French Brands have once again shown that having a strong brand is a good insurance policy against a world turned upside down.

Despite the challenging conditions faced by many businesses, the 2021 French brand ranking rose by 5%, adding $15 billion over the past 12 months, leading to a total brand value of $325 billion.

French luxury brands retained the top three positions, with Louis Vuitton maintaining its position as the most valuable French brand, growing by 11% to $59.4 billion. In second place, Chanel grew by 2% to $43.9 billion, and Hermès secured third position for another year with 13% growth, achieving a brand value of $38.9 billion.

Personal care brands dominated the fastest risers with La Roche-Posay (No.28, $2.02 billion) growing by an impressive 25% due to innovative product lines. Lancôme (No.6, $15.0 billion) and Clarins (No. 32, $1.6 billion) were the second and third fastest risers.

Yoplait is the highest new entry at no. 30 ($1.9 billion). The online marketplace Le Bon Coin is the first pure digital brand to join the Top 50 at no.38 ($1.1 billion). Monoprix made its way into the ranking for the first time.

Access extensive data and analysis on the most valuable French brands, and the most-important brand drivers shaping consumer perceptions, and growth, in the new report.

BrandZ France 2021
Explore the ranking, with insights and thought leadership on how brands can adapt in the current climate to find long-term success.
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View a summary of the results: the Top French brands, fastest-risers, newcomers and category performance.

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