Future Proof: What will the future insights organisation look like?

Stephan Gans joins us to talk about Insights Transformation and how Consumer Insights can best organise to drive business value.
26 April 2022
brad
Mark Visser
Mark
Visser

Managing Director, Consulting, Amsterdam

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Stephan Gans is the SVP, Chief Consumer Insights and Analytics Officer at PepsiCo, one of the world’s largest and best-known FMCG companies. He’s been in the business of understanding and predicting consumer behaviour for some time and leads the ongoing transformation of his function at PepsiCo. Stephan join’s Kantar’s Mark Visser and Professor Andrew Stephen to discuss the future of insights organisations and the need for re-imagining the insights function in these disruptive times.

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Future Proof is the marketing podcast from Kantar and Saïd Business School, Oxford University.

In each episode, we have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing, sharing evidence and inspiration for the future.

Latest episodes are listed here, and you can listen wherever you normally get your podcasts.

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