Build Strong Customer Relationships

Know what your customers want, and how to excel in the moments of truth to stand out against your competitors and drive growth.

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relationshipTRI*M shows the strength and potential of your customer relationships to inform your customer strategy. It helps you understand your customers’ needs throughout the customer journey, improve satisfaction and loyalty, and see how you are positioned against competitors, which moments matter most, and where to invest.

Key stats

25,000 projects we have learned from
120 countries
1,900 companies

Key features

Actionable direction

Guidance from world leaders in customer experience, and learnings from the largest CX benchmark database.

Tried and tested

Based on neuroscience and behavioural economics, our validated approach has strong links to actual customer behaviour.

Powerful partnerships

Partnering with leading platform providers, we design and activate CX programmes to meet your individual needs.

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CX+ is the only sector-specific customer experience index backed by rigorous research. It shows you how to close the gap between brand promise and customer experience with insights from over 1,300 brands across 17 countries, and over 140,000 people’s experiences.
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