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A successful brand strategy starts with an accurate knowledge of consumers and their habits. We track more than 100,000 consumers in the UK, who provide us with invaluable information on their household’s shopping decisions.
Rather than rely on memory to recall their purchases, these are recorded as part of their routine: every purchase, in every store, at any time, and on a continuous basis. We use this wealth of information to deliver insights on what consumers really do... which is often quite different to what they say they do.
Consumer insights for growth
Find new shoppers and broaden your shopper base. Engage existing shoppers and build consumer loyalty.
The bigger picture
Anticipate trends before your competition, and transform threats into opportunities.
Measurement & optimisation
Use our insights to maximise point-of-sale effectiveness, and improve your performance via benchmarking and scorecards.