Inflationary pressures have forced brands and retailers to rethink everything from product portfolios to store layouts. Still, amidst the headlines of price increases, there is a risk that lower-priced products are given too much emphasis.
Inflation brings counter-intuitive changes to shopping behaviours
Our latest research shows sustainable growth will not come from focusing on price alone for most brands. Instead, a more nuanced approach will be essential to maintaining brand positioning and market share.Read more
We have established three population groups across the British shopping landscape who self-identify as either “struggling”, “managing” or “comfortable”. These cohorts enable a better understanding of how people feel about their personal financial circumstances and provide an early indicator of intentions and actions.
We can answer:
- Are you clear on the true scale of the response in your category?
- Are you striking the right balance between value strategy and growth strategy?
- Do you know how your shoppers are feeling?
- Are you offering value in every way shoppers might want to see it?
Learn more about shopper coping strategies
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