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Whether you’re researching a broad global audience or you have a specific target, Kantar's Profiles Audience Network gives you access to the people you need to talk to.
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Consumer audiences
Kantar Profiles’ proprietary global consumer research panel is profiled on more than 4,800 attributes across 20 categories, including household, health conditions, education, automobile, electronics, country specific attributes and more.
Our complete network of consumers is comprised of Kantar Profiles’ owned panel in addition to 44+ trusted partners. Tap into more than 80% of the industry's top sample sources, including local and social partners like WeChat, Uppon, Facebook and Quantas - all through a single access point.
Request a quoteOur complete network of consumers is comprised of Kantar Profiles’ owned panel in addition to 44+ trusted partners. Tap into more than 80% of the industry's top sample sources, including local and social partners like WeChat, Uppon, Facebook and Quantas - all through a single access point.
Niche audiences
If you’re looking for specific targets, Kantar Profiles can support. Our network covers a range of niche targets including, but not limited to: mobile and social audiences, B2B (IT decision makers, business decision makers, small business owners), patients, millennials and more.
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Custom audiences
Kantar Profiles has been building and maintaining online panels for over 30 years. With our deep understanding of creating engaging research panels, our enterprise grade platform and research technology, we are ideally positioned to find your custom audience.
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Learn more about our unprecedented global reach to the audiences you need.
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Inspiration
Explore what quality really means in online survey research, why it matters, and how you can improve the quality of your research.
Fight panel fraud and protect data quality with Qubed, Kantar’s proprietary anti-fraud technology.
A representative sample of a population is important when surveying an online audience for inclusivity and to avoid bias. Read on to learn what a representative sample is, why having a representative sample is important, and five things you can do to ensure you're creating a representative sample.
Connecting with Communities
Kantar is asking people globally about their behaviours, thoughts and feelings towards topical social, economic and environmental issues. Read what respondents have to say here.
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