About this research

Daily life for families has been significantly impacted due to the COVID-19 pandemic.

Parents and caregivers alike have been faced with the challenge of balancing their personal needs with those of children, their household, other loved ones, and employers.

Between school and facility closures, service policies changes, remote working and the stresses of lockdown during a global epidemic, how are people feeling now?

Kantar has conducted an online survey among people globally, asking about their experiences and feelings whilst raising children or being a caregiver during the pandemic and beyond.

Explore our findings here on:

  • Well-being during the pandemic
  • Home-schooling
  • Family leave and day care
  • Parenting young adults
  • Impact of caregiving

This research was conducted online among 5,865 people across US, UK, France, Germany, India, Singapore, China and Brazil.

Additional Physician interviews were collected from 1,249 Primary Care and Paediatric Physicians across US, UK, Germany, Spain, Italy and France.

Respondents were sourced from the Kantar Profiles Network and Kantar’s proprietary Physician panel. All interviews were conducted as online self-completion between 22 July and 9 August 2021.

Access the complete report here. 

Some answers from this study

Global Answers

31% of parents say their children’s social development suffered during the pandemic.
61% of parents feel more confident in their parenting abilities now than they did at the start of the pandemic.
78% of female parents claim they were primarily responsible for home-schooling. 15% of them left their employment to do so.
87% of caregivers feel supported by their families.

Market Answers

44% of US parents with young children extended their parental leave due to the pandemic.
37% of UK parents say getting their children to do their class/homework was their biggest challenge of home-schooling.
91% of French Physicians believe that children’s mental health suffered during the pandemic.
54% of Chinese parents say that the their young adult children living at home during the 2020/2021 academic year wouldn’t have been home if not for the pandemic.
connecting with parents

Access the full report

Get the full global report with country insights here.
Get key answers

Contact us to learn more about this research or for a quote to conduct your own.

Connecting with People Impacted by COVID-19
Connecting with Families Reuniting