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Connecting with Travel Enthusiasts

From destinations and arrangements, to travel concerns and premiums, hear what travel enthusiasts globally have to say about their upcoming plans and feelings towards travel today.

Get key answers Find out more

About this research

Having endured restrictions, closures and bans, the global travel and tourism industry has seen some of the biggest disruption with the onset of the COVID-19 pandemic.

Along with it came cancelled plans, new ways of working and travel concerns. As some global restrictions begin to lift and vaccinations are distributed, the global community of travellers is beginning to look ahead to a new-normal.

Kantar has conducted an online survey among people globally, asking about their personal and business travel plans and their feelings towards travelling in today's environment.

Explore our findings here on:

Personal travel
Feelings towards travel
Vaccinations and travel
Business travel

This research was conducted online among 7,796 people across eight global markets: US, UK, France, Germany, India, Singapore, Mainland China and Brazil. Respondents were sourced from Kantar’s LifePoints research panel, only accessible through the Kantar Profiles Network. All interviews were conducted as online self-completion and collected based on local census distributions.

Explore some of our findings below and within the comprehensive report here.

Some answers from this study

Global Answers

43% of travellers with international plans intend on going to Europe for their next trip.

36% of people are concerned they’ll need to have the COVID-19 vaccination and/ or be tested for COVID-19 in order to travel.

41% of business travellers have done some travelling since March of 2020.

70% of respondents support a vaccine passport for international travel this year.

Market Answers

34% of US travellers are concerned with the potential for price-inflation when it comes to travel. Their highest travel-related concern.

64% of Brazilian travellers stayed with family or friends for a holiday/vacation this past year.

53% of people in the UK are not willing to pay for travel premiums, such as extra space or travel insurance.

34% of Singaporeans will likely travel less than they used to even after their local vaccination rollouts are complete.

Contact us to learn more about this research or for a quote to conduct your own.

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Connecting with People Impacted by COVID-19