Privacy Statement for Insight

Version 2 Approved 23 March 2021

This privacy policy applies solely to collection of market research data by Kantar Media Insight. It does not apply to any other products or services provided by us or any other party.

We are Kantar Media UK Ltd. ("we" or "us"). By using and visiting our website and by submitting your personal information to us you agree to us using your personal information as set out in this privacy policy.

We respect your privacy and recognise that when you choose to provide us with information about yourself, you trust us to act in a responsible manner with that information. This privacy policy contains important information about how we use your personal information.

What information do we collect?

We may gather the following information about you:

  • Name
  • Email address
  • Telephone number
  • Recorded voice and Images
  • Information provided by you about yourself
  • This may include sensitive information (e.g. Ethnicity)

How do we use it?

We will use this information in the following ways:

  • to provide our clients with aggregated information about consumer opinions or behaviours;
  • to contact you to invite you to take part in other research which we believe you may be interested in;
  • to process and consider your rewards for participating in this research;

Do we pass your information to third parties?

We may send your personal information to sister companies within Kantar or our parent group, WPP plc, to other group companies, affiliates and third parties to help us process your personal information for the purposes set out in this policy.

We may disclose your personal information to our clients. They well be required to adhere to this policy and may not use your information for any other purpose.

We may disclose your personal information if we or any of our assets are the subject of a sale or similar corporate transaction. We will ensure that the third parties who receive your personal information are required to keep it confidential.

We may disclose personal information to third parties when we reasonably believe we are required by law, and in order to investigate, prevent, or take action regarding suspected or actual unlawful or otherwise prohibited activities, including, but not limited to, fraud.

Where do we send your information?

You can be assured that we will protect your privacy.

Your personal information may be collected, stored, transferred or processed by our sister companies within the Kantar group, or 3rd party service providers for data processing both within and outside the EEA.

They are all contractually bound to keep any information they collect and disclose to us or, we collect and disclose to them, confidential and must protect it with security standards and practices that are equivalent to our own.

How long do we keep your information?

Personal information will be retained only for such period as is appropriate for its intended and lawful use, we shall retain data for up to 12 months (we may ask you for consent to keep it for longer) or as unless otherwise required to do so by law. Personal information that is no longer required will be disposed of in ways that ensure their confidential nature is not compromised.

How do we protect your information?

We take appropriate measures to ensure that your personal information disclosed to us is kept secure, accurate and up to date and kept only for as long as is necessary for the purposes for which it is used.


We take all reasonable steps to keep personal information in our possession or control, which is used on an on-going basis, accurate, complete, current and relevant, based on the most recent information made available to us by you and/or by our client.

We rely on you to help us keep your personal information accurate, complete and current by answering our questions honestly and you are responsible for ensuring that we are notified of any changes to your personal data.

We may contact you directly to confirm that the details we hold on you are correct.

Rights of Individuals

To request access to personal data that we hold about you, you should submit your request in writing to the email address or postal address shown below in “How to Contact Us”. When you make a request, you should indicate the division of Kantar in which you are making the request (and, for example, your panellist ID or other identifier).

If you contact us using an email address or contact details for which we do not hold a record of, you will also need to provide a copy of a valid government issued or official identification (such as drivers licence or passport).

You have the following rights in relation to your personal data:

  • Right to change your mind and to withdraw your consent
  • Right to access your personal data
  • Right to rectify your personal data
  • Right to erase your personal data from our systems, unless we have legitimate interest reasons for continuing to process the information
  • Right to port your personal data (portability right)
  • Right to restrict processing of your personal data
  • Right to object to the processing of your personal data
  • Right to not be discriminated against for exercising any of the rights available to you under applicable data protection laws

If necessary, we will notify any other parties such as our suppliers or service providers to whom we have transferred your personal data of any changes that we make when you make a request. Note that while we communicate to these third parties, we are not responsible for the actions taken by these third parties to answer your request. You may be able to access your personal data held by these third parties and correct, amend or delete it where it is inaccurate.

Sensitive data collection

In our survey we may request to collect personal data that is classified as “special categories” of personal data. This includes racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person's sex life or sexual orientation. You will always be able to choose whether or not to provide this data to us to be used as described.

Children and young people

If we collect data relating to people under the age of 16 years, we require the information to be provided by a parent or legal guardian. Voice data and images from people under the age of 16 will only be recorded with the consent of a parent or legal guardian.

We may contact the young person directly only after their 16th birthday.

How to obtain a copy of your information

You are entitled to ask for a copy of the information we hold about you (for which we may charge a small fee) and to have any inaccuracies in your information corrected. Please contact us using the details set out below.

How to contact us

If your personal information or your preferences change or if you have any queries about how we use your personal information, please contact:

Data Protection Officer
6 More London Place
Tooley Street
London SE1 2QY

Complaints & Country Specific Disclosures:

If you want to make a complaint about the way we have processed your personal information, you can contact the Information Commissioners Office in their capacity as the statutory body which oversees data protection law within the UK –

Changes to this privacy policy

We reserve the right, at our discretion, to change, modify, add, or remove portions from this privacy policy at any time. You are encouraged to review this privacy policy from time to time.