Category Growth in the Age of Resets: Carrefour

Carrefour's three keys to success show how big retailers are making changes in the ways they go to market.
19 September 2019
Female shopper selecting product from shelf
Ray Gaul

SVP Retail Insights, Consulting Division, EMEA

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The example of Carrefour demonstrates just how monumental these changes can be for suppliers looking to demonstrate leadership during the transition.

Keys to success for suppliers are three parts:
#1 Understanding the big picture strategy.
#2 Identifying best practices to help motivate and align internal teams.
#3 Getting the right tools/support to make rapid and agile suggestions to Carrefour along the journey.

On the 19th of September, Kantar ran a 45-minute webinar aimed at helping suppliers on all three critical success factors. Presenters gave insights and suggestions on how to understand Carrefour’s strategy, provided some best-in-class examples to help inspire and align internal teams, and showcased Kantar’s Virtual Reality tools that help suppliers and brands come together to talk about change in new ways.

Highlights of the session focused on Carrefour’s new hypermarket prototypes – Next & Essentiel – as well as best-in-class examples of how to manage visibility, power aisles, and promotions. We also discussed changing KPIs in the context of Carrefour’s partnership with Google, investments in omnichannel, and uptrading to premium foods.

This free webinar is available on demand here.

Watch our presenters give you their key takeaways from this webinar.

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