Black Friday 2019: Key trends and activations

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Harriet Leach

Senior Digital Commerce Analyst, Consulting Division

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In this report, Kantar looks at how the Black Friday phenomenon has grown into a mega sales event, kicking off the Christmas shopping festivities.

The sales event once seen as the best day to grab a deal has now become the center point of a much longer sales period, putting pressure on retailers to find new ways to incentivise their shoppers.

We deep dive into the key trends affecting shoppers and the high street, as deep discounting and promotional fatigue drive new ways to purchase including more service led propositions to maximise ease of shop and lessen friction.

Fill in your details to download a snapshot of the report, the full-length version of which can be found on Retail IQ.

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