Future Proof: What’s more important, credibility or reach?

Live at Cannes Lions, Dominique Davis (@allthatisshe) & Neil Waller explain what makes influencer marketing successful.
18 June 2019

EVP Global Thought Leadership, Kantar

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Today we speak to influencer and content creator Dominique Davis (@AllThatIsShe) and Neil Waller, co-founder and CEO of Whalar, the influencer marketing platform, live at Cannes Lions.

As young people in particular spend more and more time online, and with news that Instagram is the fastest growing brand in the BrandZ Global Top 100, the power of social media as a channel for reaching consumers is undisputed. But is reach more important than credibility? Can you have both? Why (and when) does influencer marketing work, what does success look like, and how is it likely to evolve in the next few years?

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Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing.

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Recorded live at, and in partnership with, Cannes Lions Festival.

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