Future Proof: Can marketing make us enjoy food more?

Dr Cammy Crolic discusses new research on how we can increase enjoyment of food.
25 August 2019
Tara Prabhakar

Global Director of Qualitative, Insights Division

If enjoying food makes us choose to consume more of it, then learning how to trigger greater levels of enjoyment could be a valuable tool in a brand’s repertoire. How can you encourage consumers to buy, consume and enjoy your products? What if they really think they won’t like the flavour combination? And why do choices around packaging – size, wording and related ‘content’ – matter? Andrew and Tara talk to Dr Cammy Crolic, Associate Professor of Marketing at Saïd Business School, to find out.

Listen on iTunes

Listen on Spotify

Do remember to subscribe, and leave a rating & review!

Editor’s notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts.