Future Proof LIVE: What Women Want? Panel Discussion

Listen to Facebook and Mumsnet discuss the progress made in how brands market to women – and what still needs to be done.
01 April 2019
WWW Oxford SBS Panel
Bart Michels

Country Lead, UK

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Recorded live at Saïd Business School (Oxford University) as part of its Future of Marketing initiative, a panel of experts talk about the What Women Want? program by Kantar. Launched in 2018 to explore the last 100 years of marketing to women, it also uncovers how self-esteem can play an important role for brands looking to reach a wider audience.

The panel was made up of members of the What Women Want? steering committee:

Phillipa Snare, EMEA Marketing Group, Facebook

Justine Roberts, Founder, Mumsnet and Gransnet

Bart Michels, UK Country Leader, Kantar

Felipe Thomaz, Associate Professor of Marketing, Saïd Business School (Oxford University)

Hosted by Andrew Stephen, L’Oreal Professor of Marketing at Saïd Business School (Oxford University).

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Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

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