The state of our health: UK report

How do people in Britain relate to health and wellbeing trends like veganism, sugar avoidance and gym use?
trainers and weights fitness gym
James Powell

Senior Marketing Manager, Media Division, UK & Ireland

We are all keen to be healthy, but what the media tells us is healthy or unhealthy can seem to change with bewildering speed.

Added to this, the airwaves, screens and papers are filled with health related content, from diets, to getting in shape for summer, to the foods supposedly guaranteed to help us avoid fatal illnesses.

Against this backdrop, how do consumers in Britain relate to key health trends today? Drawing upon a variety of our data sources, we examine consumer behaviour in relation to four key areas of health and wellbeing today:

  • Weight loss
  • Veganism
  • Sugar avoidance
  • Gym use

To read our exclusive report, simply click below.