Agile market research

Market research is experiencing a transformational moment, fuelled by a combination of new technologies and a more iterative way of thinking. Learn how the most iconic brands use agile consumer insights to respond faster to changing market conditions and consumer needs.

Latest articles
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The best performing digital content is tailored to its environment. Testing in context can help you identify the impact of context on advertising performance.
Crystal ball
It’s an exciting time for the advertising industry as the role and potential of AI is becoming clearer. For advertisers, understanding the strengths and use cases for AI testing solutions will be key to success.
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Here's how Kantar helped BrewDog understand which designs would best convey sustainability credentials for the Lost Lager brand.
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In a fractured and fractious world, the need to understand the diversity of emotions that advertising can evoke is greater than ever. Fast feedback from leading-edge facial coding can help.

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