Agile market research

Market research is experiencing a transformational moment, fuelled by a combination of new technologies and a more iterative way of thinking. Learn how the most iconic brands use agile consumer insights to respond faster to changing market conditions and consumer needs.

Latest articles
Glass prism
Learn how advertisers can test and curate their digital ads to best drive brand lift
A hand holding 3 balloons
Whether you are fighting for marketing investment, protecting your brand from the effects of rising inflation, or just trying to be a better marketer, there’s one imperative in today’s world: connecting your brand to its full value.
Growth represented in a bar chart
What people think of your brand matters. Learn how agile brand equity measurement can help you define your optimal growth strategy.
Space man holding a balloon in the street
The best performing digital content is tailored to its environment. Testing in context can help you identify the impact of context on advertising performance.

Build your brand with faster insights

Accelerate consumer understanding with Kantar Marketplace, a market research platform that combines agile research products, powerful analytics and deep brand-building expertise.
Visit Kantar Marketplace