Agile market research

Market research is experiencing a transformational moment, fuelled by a combination of new technologies and a more iterative way of thinking. Learn how the most iconic brands use agile consumer insights to respond faster to changing market conditions and consumer needs.

Latest articles
Abstract image of a sphere splitting
To innovate effectively in a rapidly changing and increasingly challenging environment, you need deep insight about the people that might buy from you and how they perceive your brand.
Abstract image of a sphere splitting
To innovate effectively in a rapidly changing and increasingly challenging environment, you need deep insight about the people that might buy from you and how they perceive your brand.
TV streaming
Here’s the proof: Netflix and Amazon Prime Video enjoy similar penetration, but the latter bleeds subscribers rampantly. Why is that? Kantar BrandNow has the answer.
Data points on a digital landscape
​How can a brand stand out from competitors and create a memorable difference in consumers’ minds?
Marketplace

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