Media monitoring is a crucial element to understanding a brand’s press coverage and reputation in the market.
However, when it comes to the bigger picture of the communication life-cycle, it’s only a small part of the wider process.
There are also the following critical challenges that comms teams are facing when preparing a strategic communications plan:
- What’s the best way to plan timely comms, weeks and months in advance?
- Which media mix is best for reaching my target audience?
- How can I get a 360-degree view of my brand?
- How does my comms activity resonate with different audiences?
- How can I prove the monetary ROI of PR and comms activity to the board?
Discover the answers to your comms challenges through our webinar series, Beyond Media Monitoring.
View the whole series on demand, or access each webinar individually:
Building your 2020 comms strategy
Getting the most out of your comms activity