MediaCom, one of the world's leading media communications agencies, has an ongoing need to help brands See the Bigger Picture and unleash their growth. They work across a range of segments, from automotive to FMCG, and are increasingly in need of delivering Brand Lift surveys faster on a tighter budget without sacrificing data quality.
Kantar proposed the use of Accelerated Answers, a customisable platform for fast and easy data collection. This offered a way to optimise their Brand Lift surveys and build a bespoke template to use for the repetitive work.
Templated Solutions makes it possible for MediaCom to easily translate surveys between English and French for their target audience. The platform also uses trusted programming tools and connects MediaCom to the unrivalled Kantar Profiles Network with verified, engaged respondents that the client had come to expect from Kantar.
By creating a bespoke product, MediaCom has benefited from faster implementation of their surveys – which in turn has allowed them to deliver faster results to their clients. The survey template has given them confidence in the data quality, as well as a simple way of duplicating and customising research across a range of client types. This agile solution has proven to be cost and time effective and one that they will continue to use.