Survey-based Activation Segments
Convert brand insights into digital audiences. Connect brand strategy to targeted advertising delivery.
Overview
Tapping into the connected consumer, you can integrate new and existing data to build robust, enriched profiles. Once those segments are defined, activate your research and use these profiles in media targeting, extending the value of your survey research and creating incremental revenue opportunities.
Key features
Accurate and efficient
Pinpoint specific target segments at scale through advanced modelling and activate these to deliver online ads.
Targeting profiles at scale
Account for key attitudes like brand perception and brand predisposition while targeting at scale.
Optimising campaigns and strategy
Understand how to refine advertising and targeting strategies to an extended group of consumers on an ongoing basis.
Related solutions
Enhance your online campaign targeting, with rich insights from Kantar's TGI Consumer Data.
Comprehensive data quality assessments and authenticated audience samples based on people's stated behaviours.
Using third-party data, we can make today’s surveys mobile, enjoyable and engaging... while still digging deeper.