To understand the value of innovation, you need to understand its category impact, by measuring incrementality.
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Sales figures are naturally used for evaluating innovation performance, but how many new products actually succeed in attracting new shoppers to the brand? And how many encourage shoppers to buy more, rather than cannibalising other products within the brand portfolio?
A better measurement of innovation success
Find ROI and incremental sales. Compare a product’s performance to our “success benchmarks” across categories and markets.
Improved innovation and marketing
Better predict your launch’s performance, maximise adoption and negotiate better shelf positions with retailers.
Lengthy experience and deep expertise
We have helped many brands worldwide to launch successful products and maximise their innovation return-on-investment.
Unlock new product and service innovation opportunities from the start to drive incremental growth for your business.
Futures Thinking provides a wide-angle view of the marketplace, helping you reimagine possibilities and unlock growth.