Ad Testing & Development

Grow your brand with extraordinary creative. Know how your ad will perform, and how to improve it to maximise ROI.

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Identify the campaign idea that will drive growth for your brand, then develop and nurture that creative concept through to flawless execution. Get the right insights, quickly, at each step of the development process, and create campaigns that maximise brand impact.

Key features

Inspiring insights

Combine data and learnings with expert advice to turn insights into effective action.

Trusted solutions

Validated and MASB certified, Link ad testing is proven to drive sales and brand equity, supported by a database of approximately 230k ads.

Creative and effective

Put creativity to work and develop content that builds your brand in the short- and long-term.

More information

The success of your campaign is underpinned by your creative idea. Does it resonate with your audience? Is it distinctive?

Uncover the human truths that form the foundation of your creative work and build a robust creative platform that will help you develop outstanding content that will drive sales.

Get inspiration for campaign concepts using our Life Streaming ethnographic and observational techniques. Access future-oriented online communities with Think Tank to explore the potential of such creative territories. Develop your creative concepts with our proprietary Pre-LINK method, using NeedScope to understand brand positioning. Finally, confirm effectiveness with LINK and fine-tune your creative executions with video-enabled Spotlight.

Supported by the largest network of qualitative specialists, experienced in and passionate about creative development, we help you put human and cultural insight at the heart of your campaigns.

Test all forms of advertising with our LINK ad testing suite. Optimise your creative to maximise return on investment and brand impact. See how well your ad performs in areas relating to long- and short-term sales before it goes live; how engaging it is, and how well it builds brand associations and predisposition. Know exactly how to optimise your creative to stand out, create meaningful impressions, maximise success, and increase purchase intent for your brand.

Understand instinctive responses with facial coding (partnering with Affectiva) and speed of response. Combined with survey and behavioural measures this provides the most comprehensive understanding of ad success.

With your results at your fingertips in an intuitive dashboard, you can learn what works well for each channel or format, and what doesn’t, to drive success for your future campaigns.

Supported by the world’s largest database and global experts, we help you make informed decisions to grow your brand with extraordinary creative.

To thrive in today’s connected, fast changing world with more communications and channels than ever before , you need fast intelligence to help you act quickly and make timely decisions. 

With LINK+ , the new, fast and most flexible solution on the market, get the power to create strong ads that will increase your sales impact and build brand value. Discover how LINK+ helps you test and optimise throughout the creative lifecycle from storyboard to finished execution, looking only at the KPIs that matter to your campaign.

Get actionable insights in as few as 6 hours on Kantar Marketplace, the only on-demand platform with high quality sample, validated solutions and expert consulting. 

With our cutting-edge LINK AI for TV solution you can test large volumes of ads with confidence, including competitors' ads, in as little as 15 minutes on Kantar Marketplace. And if you are looking to test your online ads, LINK AI for Digital is the solution for you. 

If you want to benefit from more scalable ad evaluation and optimisation with our leading AI & survey testing solutions, contact your Kantar representative to learn more about LINK Subscriptions. 

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