Optimising ROI in Sales & Penetration
Boost returns on your media investment through the lens of actual consumer behaviour, and with a single-source approach.
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With our unique access to the market's largest consumer panels, you can measure the impact of your campaigns on buyers' purchasing, based on their historical buying behaviour and multi-media ad exposure. Track the effectiveness of advertising, including speed of uplift and optimum campaign length.
Better campaign measurement
Measure additional purchases the campaign delivered, and the additional people recruited to your brand.
Optimising for success
By knowing who reacts to a media campaign you can make it work harder, and adjust campaign reach, frequency and length.
A complete picture for better results
Measure ROI over time, to choose the most effective platforms and ad types for your brand, and optimise future campaigns.
Optimise your media mix across channels to deliver impactful campaigns and improve return on investment.
Analyse which paid, owned and earned touchpoints have the greatest brand impact, and how they work together, to optimise your media and marketing spend.
Maximise return on your digital investments. Learn which campaign elements work best for your brand in different contexts.