Kantar’s excellence in communications measurement and evaluation recognised at 2021 AMEC awards

18 February 2022

Kantar, the world’s leading data, insights and consulting company, has scooped two Gold and three Silver awards at the 2021 AMEC Grand Prix Awards.

Organised by AMEC (the International Association for the Measurement and Evaluation of Communication), the Awards celebrate exceptional work in communications measurement – setting best practice in communications research, measurement, insights and analytics.

Kantar’s winning entries were:

Kantar & TikTok – How to achieve brand-building at scale

Kantar secured two Gold awards for its work with TikTok to demonstrate how advertisers can build their brands effectively using the platform, supporting TikTok’s aim to compete for a greater share of advertising budgets.  In particular Kantar looked at how user generated content on the social platform adds value to brands.  The project marked the first time that TikTok had worked with an external research partner to assess its data in this way.

  • Gold award: Best use of integrated communication measurement/research
  • Gold award: Best use of social media measurement

Kantar & OTTO – Proving the value of new work

The business took two Silvers for analysis undertaken with OTTO, Germany’s largest online retailer, to assess its positioning in the media as a leading employer and pioneer of future working practices.  Supporting OTTO’s aim to attract talent and meet consumer expectations around employer responsibility,  Kantar reviewed how the retailer’s coverage compared with competitors and where it could achieve stronger media traction.

  • Silver: Step Change Award – for the best improvement of a measurement journey
  • Silver: Most effective planning, research and evaluation in business-to-business communications

Kantar & NatWest Bank – A new voice for sustainability

Work to develop a media measurement framework for NatWest saw Kantar secure another Silver award.   This focused on helping NatWest measure progress on its objective to establish a new position within UK banking based on a commitment to purpose and sustainability.  Kantar evaluated how this messaging was landing with stakeholders, from customers and staff to politicians and the media.

  • Silver: Best use of a measurement framework

Petra Masinova, Reputation Intelligence Product Director at Kantar, commented: “This latest recognition by AMEC is testament to our commitment to high-quality delivery for clients, providing effective measurement and analysis which can inform business strategy and ultimately drive commercial success.  We are proud to be working with some of the world’s leading brands and these wins are yet further evidence of how we are setting the standard for excellence in media measurement and reputation intelligence, establishing new and innovative ways of working.” 

The full list of winners is available on the AMEC website here.