Kantar, the world’s leading data and insights company, today announces that it is investing to double the size of its innovative Public Voice panel, designed to support policymakers in answering their most challenging social research questions. The panel will double from 10,000 to 20,000 people.
The panel’s design and recruitment methods provide data from a random sample of the UK population, not a self-selected one, reducing the risk of bias and avoiding unrepresentative samples.
Craig Watkins, CEO of Kantar’s Public Division in the UK, said of the announcement that “the Public Voice panel, launched last year during the early stages of the COVID-19 pandemic, saw unprecedented demand for the high-quality research it provides. I am delighted to announce that, with immediate effect, we will be doubling its size, making it the largest random sample panel in the UK, and one of the largest anywhere in the world, delivering a gold-standard level of research. This investment will help our clients and policymakers gain ever more granular insight into the people of Britain.”
Public Voice was developed by Kantar’s Public Division to provide government and public sector clients with high quality evidence at a competitive price point, with fully extendable capabilities to overcome location or scale constraints.
Grace Lown, Head of Public Affairs, Public Division, Kantar