Senior Partner returns to Kantar to drive growth plans

31 January 2022

Paul Cowper is re-joining Kantar, the UK’s largest evidence-based insights company, as a Senior Partner in the business’ Consulting practice.

He arrives well versed in Kantar’s clients and markets having spent over ten years with the business before moving to Flamingo as Managing Partner in 2019. Paul is returning to lend his extensive experience as the team supports clients through post-COVID recovery and growth planning.

Paul is a highly experienced and trusted advisor to brands in the food, alcohol and technology sectors. Over the course of a 25-year career, he has married his brand planning experience with a thorough understanding of consumer habits and how people think, feel and make choices to provide commercial guidance to clients.

Using the business’ extensive understanding of human behaviour, Kantar’s Consulting practice supports brands to identify opportunities for growth, develop their go-to-market strategies and build marketing plans to increase sales and ultimately boost profitability. The team blends highly developed consulting skills with the breadth and depth of data and analysis available across Kantar, giving them a fully rounded view of customer journeys, as well as clients’ strengths, weaknesses and overall commercial performance.

Amy Cashman, CEO, Insights Division, UK & Ireland at Kantar, said: “Our Consulting practice is doing exciting work in a number of fields and it is great to have Paul back on board as we pursue opportunities in our new and established sectors. It’s a challenging time for brands to win share of wallet as many households face a squeeze on their budgets going into 2022 and people’s habits remain in flux. Businesses are operating in ever more competitive markets, making relevant and actionable insight absolutely crucial to guide their decisions. Paul’s expertise makes him the ideal person to have in the team as we help clients navigate dynamic markets.”