Building audience ‘stickiness’ in a complex, disrupted TV & video market

With increased choice and intense competition, we’ve created this report to share how and where content providers and advertisers can use data to unlock growth and maximise return on investment.

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Unlocking audience growth
of connected consumers think they spend too much time searching for programmes to watch on online video services.

It’s personal: connecting with audiences to unlock growth is a summary of research from over 8,000 consumers and interviews with some of the world’s leading thinkers in TV/Video research and advertising.

It has never been more important to maintain and improve audience engagement (‘stickiness’) as viewer control is now total –what is viewed when, where and on what device. This reports considers:

  • Growth strategies for content providers in the personalisation era
  • Using audience data appropriately to unlock growth
  • Enhancing the viewing experience
  • The role of collaboration in a competitive marketplace

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Alejandro Betancourt, LATAM Brand Director, P&G‘The consumer is boss – it’s only through cross-media audience measurement that we can effectively create better experiences for the consumer.’