DIMENSION is our latest thinking on some of the biggest communications planning, buying and measurement issues. This year’s study, Media and Me, investigates how brands, media owners and agencies can win in an increasingly personalised media world.

The trend towards greater personal curation presents enormous opportunities and challenges that need to be understood. Uniquely, the study reflects the response and attitudes from twin perspectives: those of the industry’s practitioners and those of the consumers they are trying to reach.

Unlocking audience growth
It’s personal: connecting with audiences to unlock growth
Unlocking growth and maximising ROI in an increased choice, intense competition TV & Video landscape
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Delivering better advertising
The power of data: delivering better advertising in an addressable world
Leveraging data in the pursuit of delivering better advertising
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Boosting brand reputation
Boosting brand reputation in a personalised world
Navigating the risks and reaping the rewards of personalised channels for PR and communications
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Whilst our fieldwork was conducted before COVID-19, we recognise that this pandemic presents innumerable challenges to the ability to reach audiences with timely and relevant messages in a responsible, meaningful way. As social distancing measures become the norm in many markets for the foreseeable future, our findings, examining key considerations to navigate the risks of personalised channels could never be more relevant.

Click here to access the fieldwork report.