Super Bowl ads are about getting press, celebrity, being part of the conversation, tapping into social media engagement, highlighting corporate values... and so many other things. But do they actually work? Do they make people like your brand better and want to buy from you?
The answer is yes. Our research found that a Super Bowl ad is typically more than 20 times as effective as a typical TV ad when it comes to driving brand perceptions. And, this year, we saw many different brands competing for viewer’s attention – from the usual suspects to different, smaller brands and some newcomers. In our latest research, Kantar explores if the big game had an immediate impact on brand sales and revenue...
Look out for our Super Bowl LVI Ad Effectiveness & ROI Report… launching in March 2022!