Uniting Enterprise and unlocking new sources of growth

With a mixture of research methods, Kantar helped the car rental company find a clearer vision... for everyone to get behind.

Challenge

Enterprise sought to unite their business lines and unlock new sources of growth through a new-to-market total transportation vision.

Approach

We held storytelling circles with employees and consumers to develop foundational insights and territories for positioning, which we then tested and validated with quantitative research.

Insight

Together with the core team, leadership, and long-time creative partners, we co-created an overarching purpose and supporting brand strategy to bring the vision to life.

Impact

The new purpose allowed Enterprise to evolve into a partner and companion to consumers.

The process drove broad alignment across the organisation, from the CMO to front-line employees, uniting business lines under a single value proposition.

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