Event | New opportunities in Marketing and Media Analytics

More than ever before, a smart data strategy is crucial for maintaining a competitive edge. The ever-expanding pool of data and Artificial Intelligence have paved the way for new opportunities for brand owners and marketers to harness data more effectively, uncover growth avenues, and capitalize on them.
18 augustus 2023
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Frank van Eijk
van Eijk

Business Development Director

Inna Ivanova-Genova

Analytics Manager

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On October 10th, we hosted an interactive learning session that focused on the latest advancements in the realm of data analysis. Together with our guest speakers, we explored how regenerative AI can be leveraged to craft impactful creative strategies and gain insights into optimizing sales performance through cutting-edge analytics. We talked about hands-on insight, delved into practical aspects, ranging from the use of AI to optimizing sales performance utilizing the real-time Hamilton modeling & forecast platform.

Guest speakers from Stoov, Philips and Red Bull joined us on stage and shared their vision, key learnings and best practices on how marketing and media analytics function in their organization.

Please read their most important takes from this event below: 

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Want to learn more about optimizing marketing ROI, taking your data strategy to the next level, use cutting edge technology and AI to leverage your business results? Kantar is more than happy to support you on this journey and discuss the possibilities and opportunities. Download the Kantar Marketing Effectiveness Playbook now.

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