Delivering the quality you expect, with the flexibility you need.
Kantar Profiles is home to the world’s most reliable network of respondents for consumer insights. And through decades of experience, we have developed a range of customisable research services powered by our panels.
Our clients make critical brand and product decisions with confidence due to our unparalleled innovations and investment into AI-driven anti-fraud and panel management technology.
With our custom research services, the Profiles team at Kantar helps brands get answers they can trust, from people everywhere.
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Design & Consultation
Our expert research teams can consult on your questionnaire designs to ensure your data will answer your specific research questions.
We program surveys using our award-winning programming tools, designed and tested to engage respondents on any device and deliver honest, reliable data.
Global Fieldwork Management
We manage fieldwork across more than 100 markets globally, using our own Premium Panels and Extended Network of vetted third-party sources.
Our teams are best-in-class at building and blending robust samples to fulfill hard to reach quotas and ensure representation and data consistency.
Data Processing
Our data processing team uses industry leading techniques and in-survey quality checks to clean your data, ensuring you get reliable results.
All data is collected compliantly, adhering to data protection regulations around the world, including China.
Data Visualisation & Summaries
We deliver simple visualisations or powerful dashboards to support your story telling. Based on your needs, we can create solutions that integrate your survey data, third-party data and client data – a central point to store and access data in real time.
When you need more support, our research experts can summarise the key outputs from your research to maximise understanding and impact.
Respondent Hub
Kantar Profiles' Respondent Hub is the world's largest, comprised of our proprietary Premium Panels and Extended Network of third-party suppliers- delivering global scale with local relevance.
Access more than 170m+ respondents across 100+ markets.
Accelerated Answers
Get reliable answers fast and make decisions faster with Accelerated Answers, our suite of quick-turn survey solutions. It offers the speed you need for research like ad and concept testing with the support of industry experts - no help desk ticket required.
And when you work with Kantar Profiles, trust you're collecting reliable data. All projects are sourced via our Respondent Hub.
Qubed Data Defence Suite
We defend data integrity so you don't have to. Our end-to-end data protection suite ensures answers are real any trustworthy - regardless of source.
Our Qubed AI uses advanced machine learning to identify fraud where humans and other anti-fraud technology cannot - futureproofing fraud prevention and improving response quality. Powered by 5 Deep Neural Networks, it processes over 300 survey and respondent features per survey session to detect fraud in milliseconds.
Profiles Respondent Hub