Two new rankings are now available to help FMCG brands understand the importance of online and out-of-home channels to a brand’s true performance.
We know how important ecommerce is for FMCG retailers and brands. One of the fastest-growing channels, it has accelerated even faster during the pandemic as people shift from in-store to online.
While online has seen a huge uptick, the out-of-home (OOH) sector has suffered. Prior to lockdown it accounted for over 40% of snacking and beverage spend, but COVID has resulted in spend in these categories falling by between 10% and 30% in major markets.
How does a brand know if it’s currently winning online or suffering from reduced OOH consumption? You can now purchase the online and out-of-home FMCG rankings at a local market level, or category-level brand rankings, on our Marketplace platform.
Online brand ranking
Source: Kantar, Worldpanel FMCG take-home purchase panels
Countries: Chinese Mainland, South Korea, Taiwan, France, Spain, UK
Time period: 12 months ending October 2019 vs previous year
Sectors: Beverages, Food, Dairy, Homecare, Health & Beauty
Out-of-Home brand rankings – Beverages
Source: Kantar, Worldpanel Out-of-Home purchase panels
Countries: Brazil, Chinese Mainland, France, Indonesia, Mexico, Portugal, Spain, Thailand, UK
Time period: 12 months ending October 2019 vs previous year
Sectors: Non-Alcoholic Beverages
Out-of-Home brand rankings – Snacking
Source: Kantar, Worldpanel Out-of-Home purchase panels
Countries: Brazil, Chinese Mainland, France, Indonesia, Mexico, Portugal, Spain, Thailand, UK
Time period: 12 months ending October 2019 vs previous year
Sectors: Snacking Foods (including ice-cream)
