This report on Insights 2030 is a collaboration between Kantar and primary sponsor Colgate-Palmolive, along with input and guidance from other advisory board participants: Diageo, GSK, Reckitt, the Saïd Business School at the University of Oxford, Growth In-Sight, and ESOMAR.
Kantar interviewed thousands of business and insights leaders around the world about what differentiates leading companies and their insights organisations from those that trail behind.
Our purpose was to identify the guiding imperative that senior business leaders want from insights, and the associated playbook for action. This has led us to several specific conclusions in terms of structures, skills, processes and practices that insights organisations need to apply to build future-proof insights functions.
Insights 2030 Benchmarking