Kantar Media Reactions 2023 finds that 1 in 5 marketers aren’t confident that they have the optimal media mix. And a meta-analysis of media campaigns revealed that the average campaign could be 2.6X more effective in driving brand equity outcomes with a different allocation of media spend.

Kantar can:

  • Enhance your insights with expanded measurement and trust at the core
  • Uncover opportunity areas and help you outperform competitors
  • Future-proof your media plans and marketing campaigns
  • Bring it all together with the best-in-class in media measurement and advanced analytics

Find out more with Kantar. Learn more: