Brand purpose has become a focus of companies everywhere. But Kantar research has shown a gap between consumer perceptions of purpose and companies’ intentions, creating the risk that brands will miss an important opportunity to meaningfully differentiate themselves and grow brand equity and market share.
Download this informative report to learn how to close this gap and ensure your brand purpose authentically resonates with your intended audience, whether it’s prospective customers, current users or employees.
This report details:
- How to uncover purpose that is authentic to your brand and will last
- The three steps to transform brand purpose from concept to societal movement
- The benefits of combining purpose and corporate social responsibility
- How to successfully measure perception of your brand’s purposefulness to ensure you are on the right track and optimize results
- And more