Is personalisation bad for PR?
We’ve created this report to help our clients navigate the risks and reap the rewards of using personalised channels in their PR and communications plans.
Boosting brand reputation in a personalised world is a summary of research from 8,000 consumers and interviews with some of the world’s leading thinkers in PR & corporate communications.
With audiences accessing more of your messages through personal devices and environments, this report considers:
- Who do consumers trust for news and brand information?
- Where does their trust come from?
- Do consumers like influencers?
- Relevance and privacy: What’s appropriate? What’s not?