In 2019, Vodafone was undertaking a significant acquisition and had a unique opportunity to secure a 5G licence in Germany.
The board looked to the communications team to help build trust with stakeholders and enhance its company image by creating a new narrative to fuel Vodafone’s transformation and deliver against business objectives.
In a joint workshop, we identified four main categories that Vodafone needed to raise awareness around. Media plans and key messages were developed for each category.
We assessed the media to detect areas of high activity relating to the main engagement categories, and analysed target media outlets.
We also identified key stakeholder groups and measured exposure to key messages.
Through monthly and quarterly reports we showed the short- and longer-term impact of the communications programmes.
These also tracked the underlying evolution of Vodafone’s reputation with key stakeholder groups.
Vodafone went on to successfully secure a 5G licence in Germany.
The work won 3 Gold Awards at AMEC 2020:
- Most effective planning, research & evaluation in business-to-business communications
- Most effective planning, research & evaluation
- Most impactful client recommendations arising from a measurement study
We continue to work with Vodafone demonstrating the impact of ongoing campaigns.