Product Design & Innovation Strategy
Using our ‘Three Question’ innovation framework, we develop a rich product and consumer experience innovation strategy, resulting in culturally rooted, consumer relevant, and business growth focused innovation concepts and platforms.
Overview
In the Three Questions Framework of Innovation Ambition, Innovation Solution and Innovation Business Case, we provide relevant and resonating innovations satisfying consumer needs, future focused inspirations rooted in cultural understanding, and short term and long term innovation platforms to create future facing innovation pipelines.
Key features
Innovative content
Innovation content development service contains Expert Innovation Workshops, Innovation Themes+ Design Cues, Advanced Concept Visualizations and Validation.
Innovation concept
Innovation Concepts complete with experience guidelines and brand expressions.
Related solutions
To understand the value of innovation, you need to understand its category impact, by measuring incrementality.