Ecosystem Brand Evaluation System evaluates the progress and achievements in the construction of an Ecosystem Brand.
ENERGIES is an effective tool helping brands deep dive into the broad landscape of changing consumer needs understanding.
Kantar Analytics has developed a comprehensive framework for calculating Customer Lifetime Value
China MONITOR uncovers the most valuable consumer insights and emerging trends.
Although impacted by the pandemic, Chinese brands continued their brand building investment to grow their business overseas.
ExpertiseExplore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people.How we help you
InspirationRead our latest China & global articles and reports, with expert perspectives, proprietary data, and thought-provoking insights.See more Inspiration
Kantar in China
Kantar has been serving clients in China market for more than 30 years. From consumer panel data to futures consultancy; from AI-powered prediction to Chatbots; from semiotics research to advanced data analytics; from serving Chinese brands going global to helping multinational companies to understand Chinese consumers: Kantar’s mission is to inspire our people, clients and society to create and flourish in an extraordinary world.Find out more
Global scale, China relevance
Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, in China and across the world.See office locations
Economic optimism drives brand values to record levels
Study forecasts positive impact on Hong Kong economy and great facilitator on electronic payment.
Growth mainly comes from southern region and online channels.
In the face of global disruption, the Top 50 Chinese brands stayed aligned to their core values and actively pivoted to new approaches.
Careers at Kantar
Would you like to uncover fascinating insights, within a global company that leads the way in human understanding? At Kantar you can join 28,000 colleagues who help do that, every day.Join us