Food & Beverages Usage Panel
Understand what, how, when, where and why consumers are eating and drinking, to make good marketing decisions.
Overview
Only if you understand how your product is used will you truly understand how to market to consumers. Our unique usage occasion-based panel tracks over 3 million records: every snack, beverage and meal consumed at home, 52 weeks a year. And, thanks to our purchase panels, you can see the direct link between usage and shopper behaviour.
Key features
Deep insights and occasion detail
Understand the context and the needs that drive consumer decisions. Get granular data to make strategic decisions.
30+ years’ experience and expertise
Consumption occasions collected continuously over the same people allow us to uncover changes on behaviour.
Full "share of stomach" data for each occasion
Uncover insights about your competitive set and identify new territories to expand category and brand consumption.
Related solutions
Purchase and consumer panels for personal care products, cosmetics and treatments.